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	<title>Steam Catapult &#187; hedging</title>
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		<title>Hedging a High Yield Long Idea</title>
		<link>http://steamcatapult.com/2012/01/25/hedging-a-high-yield-long-idea/</link>
		<comments>http://steamcatapult.com/2012/01/25/hedging-a-high-yield-long-idea/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 01:17:49 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Investing]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[EEM]]></category>
		<category><![CDATA[IAU]]></category>
		<category><![CDATA[IWM]]></category>
		<category><![CDATA[JNK]]></category>
		<category><![CDATA[Portfolio Armor]]></category>
		<category><![CDATA[QQQ]]></category>
		<category><![CDATA[SPY]]></category>
		<category><![CDATA[XLF]]></category>

		<guid isPermaLink="false">http://steamcatapult.com/?p=2848</guid>
		<description><![CDATA[Hedging a High Yield Long Idea
In a post Wednesday morning (&#8220;High-Yield Long Idea Idea Continues Strong&#8221;), Tim   Knight noted the continued strong performance of his long position in   the SPDR Barclays High Yield Bond ETF JNK. Back in August, I looked at the cost of hedging JNK,  but I thought [...]


Related posts:<ol><li><a href='http://steamcatapult.com/2011/07/29/hedging-update-default-watch-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Default Watch Edition'>Hedging Update &#8212; Default Watch Edition</a> <small> Credit Suisse on the consequences of a default On...</small></li>
<li><a href='http://steamcatapult.com/2011/08/04/hedging-update-post-debt-ceiling-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Post Debt Ceiling Edition'>Hedging Update &#8212; Post Debt Ceiling Edition</a> <small>Hedging costs after the debt deal Last week, with the...</small></li>
<li><a href='http://steamcatapult.com/2011/12/01/hedging-two-banks-exposed-to-the-european-sovereign-debt-crisis/' rel='bookmark' title='Permanent Link: Hedging two banks exposed to the European Sovereign Debt Crisis'>Hedging two banks exposed to the European Sovereign Debt Crisis</a> <small>&#8220;Days to save the Eurozone&#8221;, then the big rally A...</small></li>
</ol>

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			<content:encoded><![CDATA[<p><strong>Hedging a High Yield Long Idea</strong></p>
<p><strong></strong>In a <a href="http://slopeofhope.com/2012/01/high-yield-long-idea-continues-strong.html">post</a> Wednesday morning (&#8220;High-Yield Long Idea Idea Continues Strong&#8221;), Tim   Knight noted the continued strong performance of his long position in   the SPDR Barclays High Yield Bond ETF JNK. Back in August, I <a href="http://seekingalpha.com/article/287982-investing-for-income-while-managing-risk">looked at</a> the cost of hedging JNK,  but I thought it might be worth taking  another look after seeing Tim&#8217;s  post. It turns out JNK is pretty  inexpensive to hedge right now. The  table below shows the cost, as of  Wednesday&#8217;s close, of hedging it  against a greater-than-20% drop over  the next several months.<br />
<strong><br />
A Comparison</strong></p>
<p>For comparison purposes, I&#8217;ve added six of the most actively traded  ETFs  to the table. First, a reminder about what optimal puts are, and a  note  about decline thresholds; then, a screen capture showing the   optimal puts to hedge JNK.</p>
<p><strong>About Optimal Puts</strong></p>
<p>Optimal puts are the ones that will give you the level of protection  you want at the lowest possible cost. Portfolio Armor (available <a rel="nofollow" href="http://portfolioarmor.com/" target="_blank">on the web</a> and as an Apple  <a rel="nofollow" href="http://itunes.apple.com/app/portfolio-armor/id394951144?mt=8" target="_blank">iOS app</a>)   uses an algorithm developed by a finance Ph.D. to sort through and   analyze all of the available puts for your position, scanning for the   optimal ones.</p>
<p><strong>Decline Thresholds</strong></p>
<p>In this  context, &#8220;threshold&#8221; refers to the maximum decline you are  willing to  risk in the value of your position in a security. You can  enter any  percentage you like for a decline threshold when scanning for  optimal  puts (the higher the percentage though, the greater the chance  you will  find optimal puts for your position). I have used 20%  thresholds for  each of the securities below.</p>
<p><strong>The Optimal Puts for JNK<br />
</strong></p>
<p>Below  is a screen capture showing the optimal put option contract to  buy to  hedge 100 shares of JNK against a greater-than-20% drop between  now and  June 15th. A note about these optimal put options and their  cost: to be  conservative, Portfolio Armor calculated the cost based on  the ask price  of the optimal puts. In practice, an investor can often  purchase puts  for a lower price, i.e., some price between the bid and  the ask (the  same is true of the other names in the table below).</p>
<p><a rel="lightbox" href="http://static.seekingalpha.com/uploads/2011/10/18/131469-131898772810179-David-Pinsen_origin.png"><img src="http://static.seekingalpha.com/uploads/2012/1/25/131469-132753832517977-David-Pinsen.jpg" alt="" hspace="6" vspace="6" /><br />
</a></p>
<p><strong>Hedging Costs as of Wednesday&#8217;s Close</strong></p>
<p>The data below is as of Wednesday&#8217;s close, and is presented as percentages of position values<em>.</em></p>
<table border="1" cellspacing="1" cellpadding="3">
<tbody>
<tr>
<td width="55" valign="top"><strong>Symbol</strong></td>
<td width="216" valign="top"><strong>Name</strong></td>
<td width="246" valign="top"><strong>Hedging Cost</strong></td>
</tr>
<tr>
<td width="55" valign="top">SPY</td>
<td width="216" valign="top">SPDR Trust</td>
<td width="246" valign="top">1.09%*</td>
</tr>
<tr>
<td width="55" valign="top">XLF</td>
<td width="216" valign="top">Financial Sector SPDR</td>
<td width="246" valign="top">2.11%*</td>
</tr>
<tr>
<td width="55" valign="top">IWM</td>
<td width="216" valign="top">iShares Russell 2000 Index</td>
<td width="246" valign="top">3.53%***</td>
</tr>
<tr>
<td width="55" valign="top">EEM</td>
<td width="216" valign="top">iShares MSCI Emerging Mkt</td>
<td width="246" valign="top">2.17%*</td>
</tr>
<tr>
<td width="55" valign="top">QQQ</td>
<td width="216" valign="top">PowerShares QQQ Trust</td>
<td width="246" valign="top">1.26%*</td>
</tr>
<tr>
<td width="55" valign="top">IAU</td>
<td width="216" valign="top">iShares Comex Gold Trust</td>
<td width="246" valign="top">1.50%**</td>
</tr>
<tr>
<td width="55" valign="top">JNK</td>
<td width="216" valign="top">SPDR Barclays High Yield</td>
<td width="246" valign="top">0.76%*</td>
</tr>
</tbody>
</table>
<p>*Based on optimal puts expiring in June</p>
<p>**Based on optimal puts expiring in July</p>
<p>***Based on optimal puts expiring in August</p>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/07/29/hedging-update-default-watch-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Default Watch Edition'>Hedging Update &#8212; Default Watch Edition</a> <small> Credit Suisse on the consequences of a default On...</small></li>
<li><a href='http://steamcatapult.com/2011/08/04/hedging-update-post-debt-ceiling-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Post Debt Ceiling Edition'>Hedging Update &#8212; Post Debt Ceiling Edition</a> <small>Hedging costs after the debt deal Last week, with the...</small></li>
<li><a href='http://steamcatapult.com/2011/12/01/hedging-two-banks-exposed-to-the-european-sovereign-debt-crisis/' rel='bookmark' title='Permanent Link: Hedging two banks exposed to the European Sovereign Debt Crisis'>Hedging two banks exposed to the European Sovereign Debt Crisis</a> <small>&#8220;Days to save the Eurozone&#8221;, then the big rally A...</small></li>
</ol></p>
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		<item>
		<title>Emergent Properties</title>
		<link>http://steamcatapult.com/2011/12/30/emergent-properties/</link>
		<comments>http://steamcatapult.com/2011/12/30/emergent-properties/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 01:23:36 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Business and Entrepreneurship]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Musings memories and observations]]></category>
		<category><![CDATA[Short Selling]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[Portfolio Armor]]></category>
		<category><![CDATA[SHLD]]></category>

		<guid isPermaLink="false">http://steamcatapult.com/?p=2820</guid>
		<description><![CDATA[Seeking Alpha published an article of mine touching on this earlier this week, but the tweet below and the chart that follows it illustrate the tl; dr version. Portfolio Armor was designed to help investors hedge, but other uses for it have emerged. One is as a warning flag for investors in securities with high [...]


Related posts:<ol><li><a href='http://steamcatapult.com/2011/03/24/hedging-against-the-bursting-of-internet-bubble-2-0/' rel='bookmark' title='Permanent Link: Hedging against the bursting of Internet Bubble 2.0'>Hedging against the bursting of Internet Bubble 2.0</a> <small>I had the pleasure of meeting Jesse Middleton, co-founder of...</small></li>
<li><a href='http://steamcatapult.com/2011/04/29/portfolio-armor-ios-app-update/' rel='bookmark' title='Permanent Link: Portfolio Armor iOS app update'>Portfolio Armor iOS app update</a> <small>These two screen caps were taken from AppShopper.com earlier today....</small></li>
<li><a href='http://steamcatapult.com/2011/08/07/living-in-interesting-times/' rel='bookmark' title='Permanent Link: Living in interesting times'>Living in interesting times</a> <small>Last week was an interesting week for stocks, and, if...</small></li>
</ol>

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			<content:encoded><![CDATA[<p>Seeking Alpha published an <a href="http://seekingalpha.com/article/316242-a-warning-sign-that-might-help-you-avoid-the-next-sears">article</a> of mine touching on this earlier this week, but the tweet below and the chart that follows it illustrate the tl; dr version. Portfolio Armor was designed to help investors hedge, but other uses for it have emerged. One is as a warning flag for investors in securities with high optimal hedging costs. </p>
<p>I noted that warning for investors in Sears (SHLD) in this tweet on December 18th:</p>
<blockquote class="twitter-tweet"><p>Looks like a red flag for $SHLD longs. MT @<a href="https://twitter.com/portfolioarmor">portfolioarmor</a> Hedging Bruce Berkowitz <a href="http://t.co/zZMRqkNX" title="http://stks.co/1avF">stks.co/1avF</a> $AIG $BAC $C $BAM $CIT $BRK.B $JOE</p>
<p>&mdash; David Pinsen (@dpinsen) <a href="https://twitter.com/dpinsen/status/148456407728005120" data-datetime="2011-12-18T17:35:40+00:00">December 18, 2011</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>And then on Tuesday of this week, SHLD fell out of bed, dropping 27% in one day on news that the company was closing 100+ stores following awful Christmas season sales. </p>
<div id="attachment_2821" class="wp-caption aligncenter" style="width: 490px"><a href="http://steamcatapult.com/wp-content/uploads/2011/12/A-SHLD-C.jpg"><img src="http://steamcatapult.com/wp-content/uploads/2011/12/A-SHLD-C.jpg" alt="" title="A SHLD C" width="480" height="320" class="size-full wp-image-2821" /></a><p class="wp-caption-text">The left side of this chart reminds me of the rock in Close Encounters</p></div>
<p><strong>Update: </strong></p>
<blockquote class="twitter-tweet"><p>Congrats to NFC champs <a href="https://twitter.com/search/%2523Giants">#Giants</a>! Enter coupon code NFCCHAMPS for a 15% discount on @<a href="https://twitter.com/PortfolioArmor">PortfolioArmor</a> this week: <a href="https://t.co/VxEqE8BC" title="https://portfolioarmor.com/join-now">portfolioarmor.com/join-now</a> $$</p>
<p>&mdash; Portfolio Armor (@PortfolioArmor) <a href="https://twitter.com/PortfolioArmor/status/161306911969525761" data-datetime="2012-01-23T04:38:59+00:00">January 23, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/03/24/hedging-against-the-bursting-of-internet-bubble-2-0/' rel='bookmark' title='Permanent Link: Hedging against the bursting of Internet Bubble 2.0'>Hedging against the bursting of Internet Bubble 2.0</a> <small>I had the pleasure of meeting Jesse Middleton, co-founder of...</small></li>
<li><a href='http://steamcatapult.com/2011/04/29/portfolio-armor-ios-app-update/' rel='bookmark' title='Permanent Link: Portfolio Armor iOS app update'>Portfolio Armor iOS app update</a> <small>These two screen caps were taken from AppShopper.com earlier today....</small></li>
<li><a href='http://steamcatapult.com/2011/08/07/living-in-interesting-times/' rel='bookmark' title='Permanent Link: Living in interesting times'>Living in interesting times</a> <small>Last week was an interesting week for stocks, and, if...</small></li>
</ol></p>
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		<item>
		<title>The most effective social medium</title>
		<link>http://steamcatapult.com/2011/12/23/the-most-effective-social-medium/</link>
		<comments>http://steamcatapult.com/2011/12/23/the-most-effective-social-medium/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 14:04:36 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Business and Entrepreneurship]]></category>
		<category><![CDATA[Musings memories and observations]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[Portfolio Armor]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Skylark Diner]]></category>

		<guid isPermaLink="false">http://steamcatapult.com/?p=2797</guid>
		<description><![CDATA[In a post this fall (&#8220;New Features and Things to Come&#8221;), I mentioned a few projects that were in the works for Portfolio Armor:
Things to come
A quant on the Portfolio Armor team, a post doctoral fellow at Princeton  University, is conducting R&#38;D on the first two features below now. I  hope to have [...]


Related posts:<ol><li><a href='http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/' rel='bookmark' title='Permanent Link: New features and things to come'>New features and things to come</a> <small>The email list widget over to the right, below the...</small></li>
<li><a href='http://steamcatapult.com/2011/09/23/hedging-update/' rel='bookmark' title='Permanent Link: Hedging Update'>Hedging Update</a> <small>Looking back at an optimal put hedge on GLD In...</small></li>
<li><a href='http://steamcatapult.com/2011/09/29/timing-of-options-sales/' rel='bookmark' title='Permanent Link: Optimized, dynamic timing of options sales'>Optimized, dynamic timing of options sales</a> <small>I had asked a quant on the Portfolio Armor team...</small></li>
</ol>

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			<content:encoded><![CDATA[<div id="attachment_2798" class="wp-caption aligncenter" style="width: 510px"><a href="http://steamcatapult.com/wp-content/uploads/2011/12/A-Skylark.jpg"><img src="http://steamcatapult.com/wp-content/uploads/2011/12/A-Skylark.jpg" alt="" title="A Skylark" width="500" height="375" class="size-full wp-image-2798" /></a><p class="wp-caption-text">A booth at the Skylark Diner</p></div>
<p>In a post this fall (&#8220;New Features and Things to Come&#8221;), I mentioned a few projects that were in the works for <a href="http://portfolioarmor.com/">Portfolio Armor</a>:</p>
<blockquote><p><strong>Things to come</strong></p>
<p>A quant on the Portfolio Armor team, a post doctoral fellow at Princeton  University, is conducting R&amp;D on the first two features below now. I  hope to have them added by the end of this quarter, and the third  feature sometime in the first quarter of next year.</p>
<ul>
<li> Optimal call options to hedge short positions.</li>
<li> Optimal collars to hedge long positions, while offsetting the cost of protective puts.</li>
<li> Dynamic, optimized when-to-sell alerts for call and put options.</li>
</ul>
<p>All of those features will be as easy to  use as the rest of Portfolio Armor, with all the calculations kept in  the background, as usual. But if you like math, and you want a sneak  peak at the thinking behind the third feature, <a href="../2011/09/29/timing-of-options-sales/">here</a>’s an excerpt from our Princeton quant’s e-mail about his epiphany about this.</p>
</blockquote>
<p>It turned out that our quant ran into a couple of conceptual stumbling blocks while conducting R&#038;D on the second one of those features, optimal collars. After exchanging a series of emails on it, I suggested we meet for lunch at the <a href="http://thehackensack.blogspot.com/2009/11/high-end-chef-adapts-to-new-economy.html">Skylark Diner</a>, which we did yesterday. Using some non-academic pragmatism, I helped him surmount the conceptual stumbling blocks. He left with a blueprint for how to tackle the problem sketched out over a few legal pad pages. </p>
<p>Meeting in person: still the most effective social medium. </p>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/' rel='bookmark' title='Permanent Link: New features and things to come'>New features and things to come</a> <small>The email list widget over to the right, below the...</small></li>
<li><a href='http://steamcatapult.com/2011/09/23/hedging-update/' rel='bookmark' title='Permanent Link: Hedging Update'>Hedging Update</a> <small>Looking back at an optimal put hedge on GLD In...</small></li>
<li><a href='http://steamcatapult.com/2011/09/29/timing-of-options-sales/' rel='bookmark' title='Permanent Link: Optimized, dynamic timing of options sales'>Optimized, dynamic timing of options sales</a> <small>I had asked a quant on the Portfolio Armor team...</small></li>
</ol></p>
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		<title>Hedging two banks exposed to the European Sovereign Debt Crisis</title>
		<link>http://steamcatapult.com/2011/12/01/hedging-two-banks-exposed-to-the-european-sovereign-debt-crisis/</link>
		<comments>http://steamcatapult.com/2011/12/01/hedging-two-banks-exposed-to-the-european-sovereign-debt-crisis/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 07:28:52 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Short positions]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Eurozone crisis]]></category>
		<category><![CDATA[options]]></category>
		<category><![CDATA[Portfolio Armor]]></category>
		<category><![CDATA[puts]]></category>
		<category><![CDATA[Tim Knight]]></category>
		<category><![CDATA[Wolfgang Munchau]]></category>

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		<description><![CDATA[&#8220;Days to save the Eurozone&#8221;, then the big rally
A couple of days before Wednesday&#8217;s coordinated central bank action goosed global markets, Wolfgang Münchau wrote in his FT column (&#8220;The Eurozone has only days to avoid collapse&#8221;) that if the European  summit on December 9th didn&#8217;t lead to an ambitious three part plan to  [...]


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<li><a href='http://steamcatapult.com/2011/07/29/hedging-update-default-watch-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Default Watch Edition'>Hedging Update &#8212; Default Watch Edition</a> <small> Credit Suisse on the consequences of a default On...</small></li>
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</ol>

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			<content:encoded><![CDATA[<p><strong>&#8220;Days to save the Eurozone&#8221;, then the big rally</strong></p>
<p>A couple of days before Wednesday&#8217;s coordinated central bank action goosed global markets, Wolfgang Münchau wrote in his FT <a href="http://www.ft.com/cms/s/0/d9a299a8-1760-11e1-b00e-00144feabdc0.html">column</a> (&#8220;The Eurozone has only days to avoid collapse&#8221;) that if the European  summit on December 9th didn&#8217;t lead to an ambitious three part plan to  save the Euro (an ECB backstop + a timetable for a Eurobond + plus an  agreement on a fiscal union) the Eurozone risked collapse:</p>
<blockquote><p>I am hearing that there are exploratory talks about a compromise  package comprising those three elements. If the European summit could  reach a deal on December 9, its next scheduled meeting, the eurozone  will survive. If not, it risks a violent collapse. Even then, there is  still a risk of a long recession, possibly a depression.</p></blockquote>
<p>With that in mind during Wednesday&#8217;s rally, I took a look at this Business Insider <a href="http://www.businessinsider.com/these-are-the-20-banks-most-exposed-to-the-european-sovereign-debt-crisis-2010-11#10-banco-santander-11">slideshow </a>of  the banks most exposed to the European sovereign debt crisis. Of the ones  traded in the US, Banco Santandar, S.A.(STD) and Royal Bank of Scotland  (RBS) were among the most exposed, with 11.8% and 12.2%, respectively,  of total bank value exposed to European sovereign risk.</p>
<p><strong>Hedging banks exposed to the European Sovereign Debt Crisis<br />
</strong><br />
Even  after rallying over 11% on the day, RBS in particular was still  ludicrously expensive to hedge &#8212; too expensive to hedge against any  decline smaller than 42%. Seeing how high its <a href="http://slopeofhope.com/2011/08/optimal-hedging-costs-a-tell-for-stocks.html">optimal hedging cost</a> was, I put in a limit order to buy a few puts on RBS. I didn&#8217;t get a  fill on them though. The table below shows the costs, as of Wednesday&#8217;s  close, of hedging RBS and STD against greater-than-42% declines over  the next several months,  using optimal puts.</p>
<p><strong>Comparisons</strong></p>
<p>For comparison purposes, I&#8217;ve also added the cost of hedging the  SPDR S&amp;P 500 Trust ETF (SPY), and, because Tim Knight mentioned its  significance in a post on Wednesday (&#8220;<a href="http://slopeofhope.com/2011/11/naughtvember.html">Naughtvember&#8221;)</a>,  the Direxion Daily Bear 3X Energy ETF (ERY) against the same decline.   First, a reminder about what optimal puts are, and why I&#8217;ve used 42%  as a decline threshold here; then, a screen capture showing the     optimal puts to hedge RBS.</p>
<p><strong>About Optimal Puts</strong></p>
<p>Optimal    puts  are  the ones that will give you the level of protection you   want  at   the  lowest possible cost. Portfolio Armor (available<a rel="nofollow" href="http://portfolioarmor.com/" target="_blank"> on the web</a> and as an Apple <a rel="nofollow" href="http://itunes.apple.com/app/portfolio-armor/id394951144?mt=8" target="_blank">iOS app</a>),   uses an  algorithm   developed by a finance Ph.D  to sort  through  and analyze  all  of  the available puts for  your  stocks and ETFs,  scanning for the  optimal ones.</p>
<p><strong>Decline Thresholds</strong></p>
<p>In this context, &#8220;threshold&#8221; is the maximum decline you are willing  to risk in the  value of your position. You       can  enter  any  percentage you like for a decline  threshold    when   scanning for  optimal puts (the higher the percentage   though,     the   greater  the     chance you  will find optimal    puts  for  your    position). I&#8217;m using 42% as a decline  threshold here because, as of Wednesday&#8217;s close, RBS was too expensive  to hedge against any smaller decline threshold.</p>
<p><strong>The optimal puts for RBS</strong></p>
<p>Below    is a screen capture showing the optimal put option   contract to   buy    to    hedge  100 shares of RBS against   a   greater-than-42%  drop   between now  and March 16,    2012. A note about these optimal  put options  and   their cost:  to     be conservative, Portfolio Armor    calculated the  cost based on   the  ask  price of the  optimal puts. In     practice an    investor can often   purchase  puts for a lower   price,   i.e.,    some price  between the bid and  the  ask.</p>
<p><img src="http://static.seekingalpha.com/uploads/2011/12/1/131469-132272210987486-David-Pinsen.jpg" alt="" hspace="6" vspace="6" /></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>Hedging costs as of Wednesday&#8217;s close</strong></p>
<p><strong> </strong>The hedging costs below are as of Wednesday&#8217;s close and are presented as percentages of position value.</p>
<table border="1" cellspacing="1" cellpadding="3">
<tbody>
<tr>
<td width="55" valign="top"><strong>Symbol</strong></td>
<td width="216" valign="top"><strong>Name</strong></td>
<td width="246" valign="top"><strong>Hedging Cost<br />
</strong></td>
</tr>
<tr>
<td width="55" valign="top">STD</td>
<td width="216" valign="top">Banco Santandar, S.A.</td>
<td width="246" valign="top">13.4%**</td>
</tr>
<tr>
<td width="55" valign="top">RBS</td>
<td width="216" valign="top">Royal Bank of Scotland</td>
<td width="246" valign="top">15.7%*</td>
</tr>
<tr>
<td width="55" valign="top">ERY</td>
<td width="216" valign="top">Direxion Daily Bear 3X Energy</td>
<td width="246" valign="top">17.8%***</td>
</tr>
<tr>
<td width="55" valign="top">SPY</td>
<td width="216" valign="top">SPDR S&amp;P 500 Trust</td>
<td width="246" valign="top">0.78%**</td>
</tr>
</tbody>
</table>
<p><em> </em>*Based on optimal puts expiring in May, 2012</p>
<p>**Based on optimal puts expiring in June, 2012</p>
<p>***Based on optimal puts expiring in July, 2012</p>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/08/04/hedging-update-post-debt-ceiling-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Post Debt Ceiling Edition'>Hedging Update &#8212; Post Debt Ceiling Edition</a> <small>Hedging costs after the debt deal Last week, with the...</small></li>
<li><a href='http://steamcatapult.com/2011/07/29/hedging-update-default-watch-edition/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; Default Watch Edition'>Hedging Update &#8212; Default Watch Edition</a> <small> Credit Suisse on the consequences of a default On...</small></li>
<li><a href='http://steamcatapult.com/2011/06/17/hedging-update-etfs/' rel='bookmark' title='Permanent Link: Hedging Update &#8212; ETFs'>Hedging Update &#8212; ETFs</a> <small> With weak economic data and renewed risks from the...</small></li>
</ol></p>
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		<title>How to market a non-mobile app to mobile app users</title>
		<link>http://steamcatapult.com/2011/10/14/how-to-market-a-non-mobile-app-to-mobile-app-users/</link>
		<comments>http://steamcatapult.com/2011/10/14/how-to-market-a-non-mobile-app-to-mobile-app-users/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 00:11:12 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Business and Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
		<category><![CDATA[Mark Cuban]]></category>
		<category><![CDATA[Portfolio Armor]]></category>
		<category><![CDATA[Portfolio Armor iOS App]]></category>

		<guid isPermaLink="false">http://steamcatapult.com/?p=2692</guid>
		<description><![CDATA[With a subscription web app, when someone subscribes, you have their email address. That&#8217;s not the case with an iOS app, since they are downloading it from Apple. I have email addresses for the relative handful of Portfolio Armor iOS app users who&#8217;ve e-mailed me, but not for the rest of them.
That presented something of [...]


Related posts:<ol><li><a href='http://steamcatapult.com/2011/04/29/portfolio-armor-ios-app-update/' rel='bookmark' title='Permanent Link: Portfolio Armor iOS app update'>Portfolio Armor iOS app update</a> <small>These two screen caps were taken from AppShopper.com earlier today....</small></li>
<li><a href='http://steamcatapult.com/2011/05/06/lessons-from-instapaper-on-app-pricing/' rel='bookmark' title='Permanent Link: Lessons from Instapaper on app pricing'>Lessons from Instapaper on app pricing</a> <small>Marco Arment&#8217;s post last week (&#8220;Why Instapaper Free is taking...</small></li>
<li><a href='http://steamcatapult.com/2011/08/14/a-record-week/' rel='bookmark' title='Permanent Link: A record week'>A record week</a> <small> A record week Last week was the best week...</small></li>
</ol>

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			<content:encoded><![CDATA[<p>With a subscription web app, when someone subscribes, you have their email address. That&#8217;s not the case with an iOS app, since they are downloading it from Apple. I have email addresses for the relative handful of <a href="http://itunes.apple.com/us/app/portfolio-armor/id394951144?mt=8">Portfolio Armor iOS app</a> users who&#8217;ve e-mailed me, but not for the rest of them.</p>
<p>That presented something of a challenge, as we&#8217;ve got <a href="http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/">new features</a> in the works for the web version of <a href="http://portfolioarmor.com/">Portfolio Armor</a>, and I wanted to get the word out about them to those who&#8217;ve already downloaded the iOS app. In surfing the web, I came across a blog post that mentioned a couple of books on marketing iOS apps, so I looked for them at my local Barnes &amp; Noble, in the hopes they might offer an idea or two. I remembered something Mark Cuban <a href="http://blogmaverick.com/2004/05/25/success-and-motivation-p4/">wrote</a> years ago:</p>
<blockquote><p>I would continuously search for new ideas. I read every book and magazine I could. Heck, 3 bucks for a magazine, 20 bucks for a book. One good idea that lead to a customer or solution and it paid for itself many times over.</p></blockquote>
<p>Skimming through Book #1 at the store, I found nothing useful in it. Book #2 looked detailed enough that I decided to buy it (I make a point of buying stuff whenever I go to Barnes &amp; Noble. I&#8217;d hate to see them go the way of Borders). Most of it turned out to be stuff that was obvious or irrelevant to me, but there was one interesting idea in the book I had never thought of: using the boot up screen of an app as billboard. So that&#8217;s what we did as part of version 1.5 of the app, which was approved by Apple and released last weekend:</p>
<p style="text-align: center;"><a href="http://steamcatapult.com/wp-content/uploads/2011/10/A-iOS.bmp"><img class="size-full wp-image-2709  aligncenter" title="A iOS" src="http://steamcatapult.com/wp-content/uploads/2011/10/A-iOS.bmp" alt="" /></a></p>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/04/29/portfolio-armor-ios-app-update/' rel='bookmark' title='Permanent Link: Portfolio Armor iOS app update'>Portfolio Armor iOS app update</a> <small>These two screen caps were taken from AppShopper.com earlier today....</small></li>
<li><a href='http://steamcatapult.com/2011/05/06/lessons-from-instapaper-on-app-pricing/' rel='bookmark' title='Permanent Link: Lessons from Instapaper on app pricing'>Lessons from Instapaper on app pricing</a> <small>Marco Arment&#8217;s post last week (&#8220;Why Instapaper Free is taking...</small></li>
<li><a href='http://steamcatapult.com/2011/08/14/a-record-week/' rel='bookmark' title='Permanent Link: A record week'>A record week</a> <small> A record week Last week was the best week...</small></li>
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		<title>Making an iPhone App that people will buy</title>
		<link>http://steamcatapult.com/2011/10/13/making-an-iphone-app-that-people-will-buy/</link>
		<comments>http://steamcatapult.com/2011/10/13/making-an-iphone-app-that-people-will-buy/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 19:27:26 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Business and Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Spinoza]]></category>

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		<description><![CDATA[

More functionality isn&#8217;t always better
 
Last week, a developer/entrepreneur (and MBA, as his email signature advertised) asked me to look at his iPhone finance app. He had heard about Portfolio Armor, and mentioned that his app &#8220;covered the full spectrum of corporate finance, including options&#8221;. So I checked it out, and indeed it did include [...]


Related posts:<ol><li><a href='http://steamcatapult.com/2011/04/08/the-sort-of-e-mail-that-makes-it-worthwhile/' rel='bookmark' title='Permanent Link: The sort of e-mail that makes it worthwhile'>The sort of e-mail that makes it worthwhile</a> <small>From an e-mail exchange this morning: I’m trying to learn...</small></li>
<li><a href='http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/' rel='bookmark' title='Permanent Link: New features and things to come'>New features and things to come</a> <small>The email list widget over to the right, below the...</small></li>
<li><a href='http://steamcatapult.com/2011/04/29/portfolio-armor-ios-app-update/' rel='bookmark' title='Permanent Link: Portfolio Armor iOS app update'>Portfolio Armor iOS app update</a> <small>These two screen caps were taken from AppShopper.com earlier today....</small></li>
</ol>

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			<content:encoded><![CDATA[<p style="text-align: left;"><strong><br />
</strong></p>
<h3><strong>More functionality isn&#8217;t always better</strong></h3>
<p><strong> </strong></p>
<p style="text-align: left;">Last week, a developer/entrepreneur (and MBA, as his email signature advertised) asked me to look at his iPhone finance app. He had heard about <a href="http://itunes.apple.com/us/app/portfolio-armor/id394951144?mt=8">Portfolio Armor</a>, and mentioned that his app &#8220;covered the full spectrum of corporate finance, including options&#8221;. So I checked it out, and indeed it did include a standard options calculator. It also included mortgage, college finance, and about 20 other calculators. His app was packed with so many different tools that it was nearly 10 times the size of Portfolio Armor &#8212; almost 7MB.</p>
<p style="text-align: left;"><strong><br />
</strong></p>
<h3><strong>Pick one problem and solve it</strong></h3>
<p><strong> </strong></p>
<p style="text-align: left;">I hadn&#8217;t recalled seeing the developer&#8217;s app before on AppShopper&#8217;s ranking of <a href="http://appshopper.com/bestsellers/finance/gros/?device=iphone&amp;sort=price&amp;dir=desc">top-200 grossing finance apps</a>; I would have noticed, too, since I bookmark that list ranked by price, and, at $49.99, the developer&#8217;s app would have been one of only a handful priced higher than Portfolio Armor. Also, at $49.99, one sale would be more than enough to put his app on that top-200 list for a day. That I can&#8217;t recall ever seeing his app on the list in the last several months suggest he hasn&#8217;t had any sales of it during that time. That got me thinking about why some iPhone owners have been<a href="http://steamcatapult.com/2011/08/25/breaking-into-the-top-5/"> buying</a> Portfolio Armor but not his app. I boiled the answer down to 140 characters last week:</p>
<p style="text-align: center;"><a href="http://twitter.com/#!/dpinsen/status/122569897556447232"><img class="size-full wp-image-2694  aligncenter" title="A Tweet" src="http://steamcatapult.com/wp-content/uploads/2011/10/A-Twit.bmp" alt="" /></a><strong> </strong></p>
<p style="text-align: left;"><strong><br />
</strong></p>
<h3><strong>Easier said than done</strong></h3>
<p><strong> </strong></p>
<p style="text-align: left;">Easier said than done, obviously, and even if you accomplish that, marketing your app is another challenge (something I&#8217;m still trying to master). But I think that&#8217;s the heart of it.</p>
<p style="text-align: left;"><strong><br />
</strong></p>
<h3><strong>All things excellent are as difficult as they are rare</strong></h3>
<p><strong> </strong></p>
<blockquote>
<p style="text-align: left;">If the way which I have    pointed out as leading to this result seems   exceedingly hard, it may nevertheless be discovered. Needs must it be   hard, since it is so seldom found. How would it be possible, if salvation   were ready to our hand, and could without great labour be found, that it   should be by almost all men neglected? But all things excellent are as   difficult as they are rare.</p>
<p style="text-align: left;">&#8211; Benedict Spinoza, from his <a href="http://home.earthlink.net/~tneff/index3.htm"><em>Ethics</em></a>, Book 5</p>
</blockquote>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/04/08/the-sort-of-e-mail-that-makes-it-worthwhile/' rel='bookmark' title='Permanent Link: The sort of e-mail that makes it worthwhile'>The sort of e-mail that makes it worthwhile</a> <small>From an e-mail exchange this morning: I’m trying to learn...</small></li>
<li><a href='http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/' rel='bookmark' title='Permanent Link: New features and things to come'>New features and things to come</a> <small>The email list widget over to the right, below the...</small></li>
<li><a href='http://steamcatapult.com/2011/04/29/portfolio-armor-ios-app-update/' rel='bookmark' title='Permanent Link: Portfolio Armor iOS app update'>Portfolio Armor iOS app update</a> <small>These two screen caps were taken from AppShopper.com earlier today....</small></li>
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		</item>
		<item>
		<title>New features and things to come</title>
		<link>http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/</link>
		<comments>http://steamcatapult.com/2011/10/08/new-features-and-things-to-come/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 18:09:41 +0000</pubDate>
		<dc:creator>David Pinsen</dc:creator>
				<category><![CDATA[Business and Entrepreneurship]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Market Neutral Investing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[hedging]]></category>
		<category><![CDATA[Portfolio Armor]]></category>

		<guid isPermaLink="false">http://steamcatapult.com/?p=2681</guid>
		<description><![CDATA[The email list widget over to the right, below the fold, on this blog used to be for those who wanted to receive emails about market neutral trades. Yesterday, I sent those on the list the email below, about new update

<a href="<?php echo get_permalink(); ?>"> Read More...</a>



Related posts:<ol><li><a href='http://steamcatapult.com/2011/09/23/hedging-update/' rel='bookmark' title='Permanent Link: Hedging Update'>Hedging Update</a> <small>Looking back at an optimal put hedge on GLD In...</small></li>
<li><a href='http://steamcatapult.com/2011/03/17/sirius-questions-about-hedging-and-risk/' rel='bookmark' title='Permanent Link: Sirius questions about hedging and risk'>Sirius questions about hedging and risk</a> <small>Yesterday, a financial professional Portfolio Armor subscriber contacted me with...</small></li>
<li><a href='http://steamcatapult.com/2011/09/29/timing-of-options-sales/' rel='bookmark' title='Permanent Link: Optimized, dynamic timing of options sales'>Optimized, dynamic timing of options sales</a> <small>I had asked a quant on the Portfolio Armor team...</small></li>
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			<content:encoded><![CDATA[<p>The email list widget over to the right, below the fold, on this blog used to be for those who wanted to receive emails about market neutral trades. Yesterday, I sent those on the list the email below.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>As you may have noticed, it&#8217;s been several months since I&#8217;ve sent out an e-mail about a market neutral trade.</p>
<p><strong>Another way to limit systemic risk</strong></p>
<p>During that time, I&#8217;ve been focused on another strategy to limit  systemic risk: hedging with optimal put option contracts (as a quick  reminder, optimal put option contracts are the ones that will give you  the level of protection you specify at the lowest cost. <a href="http://portfolioarmor.com/">Portfolio Armor</a> uses an algorithm developed by a finance Ph.D. to scan for them).</p>
<p>Back in April, I <a href="../2011/04/08/plan-not-to-panic/">mentioned</a> a couple of reasons why that looked like a good time to hedge equities. Most recently, on Seeking Alpha, I made a <a href="http://seekingalpha.com/article/296127-tlt-if-you-own-this-etf-consider-adding-a-hedge">similar suggestion</a> about hedging Treasury bonds. My continuing theme has been to consider  hedging opportunistically, when it is relatively cheap to do so, and to  use Portfolio Armor to get the precise level of protection you want at  the lowest cost.</p>
<p>We&#8217;re recently made some upgrades to Portfolio Armor, so in this e-mail I  wanted to give you an update on those, along with a preview of what  we&#8217;ve got planned for the future, followed by a special offer.</p>
<p><strong>New features</strong></p>
<ul>
<li> Quicker to use. After we noticed that about 90% of users were entering  their decline thresholds as percentages, we made that the default, so  you no longer need to enter a &#8220;%&#8221; sign (you can still use a dollar  amount, by entering a &#8220;$&#8221; before the number).</li>
<li> Another way to look at cost: Cost as % of position is automatically calculated.</li>
<li> Exportable: You can now download your optimal contracts to a spreadsheet with a click of your mouse.</li>
</ul>
<p><strong>Things to come</strong></p>
<p>A quant on the Portfolio Armor team, a post doctoral fellow at Princeton  University, is conducting R&amp;D on the first two features below now. I  hope to have them added by the end of this quarter, and the third  feature sometime in the first quarter of next year.</p>
<ul>
<li> Optimal call options to hedge short positions.</li>
<li> Optimal collars to hedge long positions, while offsetting the cost of protective puts.</li>
<li> Dynamic, optimized when-to-sell alerts for call and put options.</li>
</ul>
<p>All of those features will be as easy to  use as the rest of Portfolio Armor, with all the calculations kept in  the background, as usual. But if you like math, and you want a sneak  peak at the thinking behind the third feature, <a href="../2011/09/29/timing-of-options-sales/">here</a>&#8217;s an excerpt from our Princeton quant&#8217;s e-mail about his epiphany about this.</p>
<p>Sincerely,</p>
<p>David Pinsen<br />
<a href="http://portfolioarmor.com/">Portfolio Armor</a></p>


<p>Related posts:<ol><li><a href='http://steamcatapult.com/2011/09/23/hedging-update/' rel='bookmark' title='Permanent Link: Hedging Update'>Hedging Update</a> <small>Looking back at an optimal put hedge on GLD In...</small></li>
<li><a href='http://steamcatapult.com/2011/03/17/sirius-questions-about-hedging-and-risk/' rel='bookmark' title='Permanent Link: Sirius questions about hedging and risk'>Sirius questions about hedging and risk</a> <small>Yesterday, a financial professional Portfolio Armor subscriber contacted me with...</small></li>
<li><a href='http://steamcatapult.com/2011/09/29/timing-of-options-sales/' rel='bookmark' title='Permanent Link: Optimized, dynamic timing of options sales'>Optimized, dynamic timing of options sales</a> <small>I had asked a quant on the Portfolio Armor team...</small></li>
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