Anti-Buzz

From William Gibson’s Spook Country, p. 83 of the G.P. Putnam’s Sons hardcover:

“Tell me about Node, she suggested. “It doesn’t seem to be generating much in the way of industry gossip.”
“No?”
“No.”
He lowered his finger-steeple. “Anti-buzz,” he said. “Definition by absence.”
She waited to see if he’d indicate that he was joking. He didn’t. “That’s ridiculous”.
The smile unshuttered, gleamed, shuttered, and then their drinks arrived, in disposable plastic that protected the hotel against barefoot poolside litigations.

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